Connect and integrate your commercial channels with SAP Commerce (formerly SAP Hybris Commerce)! Learn to handle content, catalogs, and orders, configure essential components, and perform support and service tasks with step-by-step instructions. Get more from your implementation by improving your customer-facing search functionality and tweaking language and currency settings. Finally, integrate SAP Commerce with your backend system and see how successful organizations apply best practices.
Reihe
Sprache
Verlagsort
Zielgruppe
Editions-Typ
Maße
Höhe: 22.9 cm
Breite: 17.5 cm
ISBN-13
978-1-4932-1699-4 (9781493216994)
Schweitzer Klassifikation
Autor*in
Seema Vishnoi is the head of commerce market development and go-to-market activities in Latin America. Outside of SAP, Seema is an adjunct professor and teaches in the Villanova School of Business at Villanova University. She earned her MBA and a bachelor of engineering degree in computer sciences from Villanova University.
Sietse Verhoog is the director of SAP Hybris Expert Services for Latin America and the Caribbean at SAP. He is responsible for the teams of SAP Hybris consultants, architects, developers, and industry specialists in Mexico, Colombia, and Brazil who support SAP Hybris customers and partners throughout the region.
Drew Messinger-Michaels co-created the Functional Consulting and Business Value Consulting groups within SAP Hybris Expert Services, along with offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification. He writes and podcasts about arts, culture, and technology, online and elsewhere.
... Foreword ... 17
... Preface ... 19
... Target Audience ... 19
... Structure of This Book ... 19
... Acknowledgments ... 23
1 ... Introduction ... 25
1.1 ... The Commerce Market ... 25
1.2 ... The SAP Commerce Story ... 30
1.3 ... Summary ... 38
2 ... Getting Started with SAP Commerce ... 41
2.1 ... Before You Begin ... 42
2.2 ... Running Your Project ... 51
2.3 ... Building Your Team ... 72
2.4 ... Operating in the Cloud ... 89
2.5 ... Upgrade Projects ... 91
2.6 ... Summary ... 96
3 ... Commerce Management ... 97
3.1 ... Sales Organization ... 98
3.2 ... Cart Management ... 99
3.3 ... Product Recommendation ... 103
3.4 ... Wishlists and Checkout ... 106
3.5 ... Promotions ... 114
3.6 ... SAP Commerce Accelerator Storefronts ... 137
3.7 ... Summary ... 146
4 ... Product Content and Catalog Management ... 149
4.1 ... Product Catalog Management ... 150
4.2 ... Product Cockpit ... 159
4.3 ... Configurable Products ... 185
4.4 ... Bundling ... 186
4.5 ... SAP Digital Asset Management ... 191
4.6 ... Summary ... 193
5 ... Customer Experience Management ... 195
5.1 ... Page Templates for All Channels ... 196
5.2 ... Web Content Management System ... 202
5.3 ... SmartEdit ... 209
5.4 ... Personalization ... 226
5.5 ... Context-Driven Services ... 232
5.6 ... Summary ... 241
6 ... Order Management ... 243
6.1 ... Sales Organization ... 244
6.2 ... Quotation Management ... 248
6.3 ... Capturing an Order ... 256
6.4 ... Distributed Order Management ... 260
6.5 ... Order Orchestration ... 266
6.6 ... Fulfillment Execution ... 275
6.7 ... Order Lifecycle ... 283
6.8 ... Summary ... 301
7 ... Support and Service ... 303
7.1 ... Backoffice Customer Service Cockpit ... 305
7.2 ... Assisted Service Module ... 334
7.3 ... Self-Service ... 348
7.4 ... Summary ... 351
8 ... Search and Navigation ... 353
8.1 ... Overview ... 354
8.2 ... Configuring Solr Search ... 366
8.3 ... Boost and Bury ... 381
8.4 ... Commerce Search and Adaptive Search ... 383
8.5 ... Solr and PCM in Backoffice ... 384
8.6 ... Indexing Nonproduct Content ... 385
8.7 ... Summary ... 386
9 ... Cross-Module Topics ... 389
9.1 ... Users, User Groups, and Permissions ... 389
9.2 ... Internationalization and Localization ... 400
9.3 ... Search Engine Optimization ... 410
9.4 ... Summary ... 418
10 ... SAP Commerce Platform ... 419
10.1 ... Architecture ... 419
10.2 ... Data Model ... 424
10.3 ... Import and Export ... 426
10.4 ... Workflow ... 429
10.5 ... Security ... 436
10.6 ... Summary ... 449
11 ... Integration ... 451
11.1 ... Basics ... 452
11.2 ... Master Data Management ... 454
11.3 ... Order Management Scenarios ... 467
11.4 ... Price Calculation in an Integrated SAP Landscape ... 475
11.5 ... Integration with SAP Marketing Cloud ... 476
11.6 ... Integration with SAP Sales Cloud and SAP Service Cloud ... 482
11.7 ... Integration with SAP Subscription Billing ... 485
11.8 ... Integration with SAP Customer Engagement Center ... 486
11.9 ... Integration with the SAP Digital Payments Add-On ... 487
11.10 ... Integration with SAP Jam Communities ... 488
11.11 ... Integration Strategy and Technology ... 490
11.12 ... Summary ... 493
12 ... Cloud Portal ... 495
12.1 ... Getting Started ... 496
12.2 ... SAP Commerce Cloud Operations ... 499
12.3 ... Infrastructure Services ... 510
12.4 ... Security ... 514
12.5 ... Support ... 516
12.6 ... Summary ... 517
... The Authors ... 519
... Index ... 521
