Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Für Beruf und Forschung
Academic librarians, library leaders, early-career librarians, library administrators, university administrators and leadership, graduate students and researchers in library and information science
Maße
Höhe: 229 mm
Breite: 152 mm
Gewicht
ISBN-13
978-0-08-102409-6 (9780081024096)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Nina Verishagen is Marketing Librarian at Saskatchewan Polytechnic in Canada. She has significant experience in library marketing and communication in the academic setting, focusing on building up library social presence. Previously, Nina has written about Twitter and its uses in academic libraries.
Herausgeber*in
Marketing Librarian, Saskatchewan Polytechnic, Library, Saskatoon, Canada
Part I The Social Media Landscape at the
1. How to Assess Students' Social Media Preferences: A Comparison at Two Academic Institutions
Dan Sich and Mark Aaron Polger
2. Social Media Committees: Sharing the Library's Voice
Alejandra Nann and Nina Verishagen
3. The Right Social Media Platform for Your Library
Morgan Swan
4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright
Sarah Christensen and J.J. Pionke
5. Using Scheduling Apps to Streamline a Social Media Workflow
Samantha Paul and Michael Holt
Part II Tried and Tested by Librarians: Social Media Case Studies
6. Instagram
Case Study 1: Using Instagram to Engage Students During Library Orientation
Katie Hutchison and Stephanie Henderson
Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration
Jen Park and Steve Fowler
Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers
Laura Wilson
Case Study 4: Are We Failing at Instagram?
Matthew Blaine and Jacalyn Kremer
7. Twitter
Case Study 1: Tweeting to Success: Managing an Academic Library's Twitter Campaign to Enhance User Engagement
Emy N. Decker
Case Study 2: Drop Everything and Tweet: Building Community on Your Campus
Joanna Ewing, Amber Wilson and Karen Pruneda
Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare's LibAnswers
Sheeji Kathuria and Amanda Clay Powers
Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign
Emily Jack
8. Facebook
Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook's Mis(sed)connection
Dana Hettich and Becca Billings
Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months
Nina Verishagen and Ann Liang
Case Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook Marketing
Molly Marcusse
9. YouTube
Case Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So Well
Dan Sich
Case Study 2: Show Me: Getting YouTube Videos to Your Students Through SEO
Lauren Valentino Bryant
10. Snapchat
Case Study 1: Snapchat in Academic Libraries: We Ain't Afraid of No Ghost
Nicole Maddock, Monica Fazekas and Kevin Tanner
Case Study 2: Snap to It: Reaching Users Where They Are With Snapchat Geofilters
Laura MacLeod Mulligan and Alexander S. Di Iorio
11. Pinterest
Case Study 1: Extending the Library's Presence Into the Virtual Space Using Pinterest
Brandy R. Horne
