Preface: Digital Business Transformation
SECTION 1. NOW
Chapter 1: The Death of Business as Usual
It's All Change
Truth, Knowledge, Vision
Constant Beta
Digital Assets and Liabilities
Digital Business Transformation: why it's more than just technology
Chapter 2: The Four Forces of Connected Change
Customer Behaviours
Technological Change
Business Models
Societal Change
Chapter 3: What Is Slowing Down Established Businesses? - Blocks, Brakes and Behaviours
Top-down decision-making
Organizational silos
Legacy technology
Short-termism
Talent shortages
Values and culture (and purpose)
'Not invented here'
SECTION 2. NEXT
Chapter 4: Characteristics of a Digital Business
The Inconvenient Truth
Decoding What Digital Companies Do Well
Decoding how they do it
Chapter 5: The Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation 50
The 2 Big Hairy Audacious Goals (BHAGs) of Digital Business Transformation
Goal 1: Developing The Muscle of Continuous Change (The PS How)
Goal 2: Building The Capability To Identify and Realize Value (SPEED)
Chapter 6: Strategy
Swarm Intelligence
The Role of Strategy
Anchor Strategy on Your Customer, Not Your Competition
Determine 'Where To Play' By Looking At Your Market Differently (The D-3 Model)
'How to Win' - View Your Transformation as a Portfolio of Moves
Build 'Your' Capabilities: The Partner Ecosystem
Bringing Products To Market: The Elusive Product-Market Fit
Chapter 7: Product - Operating in Constant Beta
The Evolution From Brand To Product
The Relentless Hunt For Value
The Inconvenient Truths of Product
The Forces of Change in Product
Agile, Lean, and DevOps
Banking Case Study: Transforming Product
Chapter 8: Experience
Everything in your business contributes to your customer experience
What is Experience, anyway?
Orienting to the Customer
Brand is the experience and experience is the brand
Data and Computation
What makes a great experience? LEAD (Light, Ethical, Accessible, Dataful)
Chapter 9: Engineering
Technology as a Cost Center to Technology as a Value-driver
Spaghetti Tech: The Layers of Enterprise IT
Moore's Law
Legacy technology
The Impact of Product and Rise of Engineering
Technology & Engineering
Architecture: Cloud
Microservices
Ways of Working: Agile, Lean, DevOps
Engineers
Automation
It's All About the Talent
Chapter 10: Data
Data As An Asset
Getting Started With Data
Utility: How do you get useful data on the right audience?
Data Architecture: Is the data in a format and structure that's accessible?
Data Science and Artificial Intelligence
Designing for Data: How do you design your products, services and experiences to collect data?
Ethics: How does becoming data-led impact your ethical responsibility?
Chapter 11. Leading A Gryphon Organization
Learning To Think Differently
Characteristics of a Gryphon organization
Customer Obsession
Outside-in
A Willingness To Disrupt Yourself
Winning by Failing
SECTION 3. HOW
Chapter 12: Components of Successful Digital Business Transformations
1. Always Remember What The Ultimate Goals Of Digital Business transformations (The DBT BHAGs)
2. Align The Team Around A Shared Vision
3. Get C-Level Buy In
4. Anchor in Outcomes
5. Seize Your Quick Wins & Communicate
6. Move Fast
7. Be thoughtful about your Governance choices
8. Choose Partners who will co-create and are a fit for your team
9. Keep your teams small and cross-functional
10. Consider New Approaches To Funding That Match The Way Projects Work
Chapter 13: What Transformation Journeys Actually Look Like
They Are Never A Straight Line
They Require Treating Digital As More Than A Channel
They Are Almost Always Driven By Uncertainty
Without A Clear Vision, Functions Get Disconnected Fast
The Many Paths to Transformation
Chapter 14: The Beginning
Why there is no 'End'
Where do we go from here?
What's in your digital moat?
What are you building?
Everyday superheros
Acknowledgements
Index
