Retail Product Management

Rezensionen / Stimmen

'This text will be of great value to a wide range of retail courses... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This 'must-buy, essential reading', is eminently accessible.' - Journal of Fashion Marketing and Management 'This text will be of great value to a wide range of retail courses ... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This "must-buy, essential reading", is eminently accessible.' - Journal of Fashion Marketing and Management

'It is [the] consistently practical approach that renders this book such a distinctive and valuable one. It is the logic of its presentation that renders it such a readable one.' - Journal of Retailing and Consumer Services


'This book is a must-have for anyone studying or working in retail. It takes years off the learning curve.' - Peter King, International Operations Controller, Debenhams


'Retailing is a major contributor to the economy and to consumer lifestyles. This book will ensure consumers are well served by retail product management. It is a most valuable resource for buyers, merchandisers and all those students of retailing who seek a practical text book which shows the role of product management in retail strategies.' - Elizabeth Howard, Senior Tutor and Fellow in Retailing, Templeton College, University of Oxford, UK


'This text is unique in that it does not treat the merchandising function as independent of other retail functions. In this second edition, the new chapter structure and updated materials make the text even more accessible and exciting to students.' - Leng Ho Keat, Academic Associate, Republic Polytechnic, Singapore


'Rosemary Varley provides a contemporary, comprehensive and very relevant account of the complexities of retail product management. A "must have" for students and practitioners alike.' - Professor Christopher M Moore, Division of Marketing, Caledonian Business School, Glasgow Caledonian University, UK