Retail Product Management
Buying and Merchandising
Erschienen am 15. Februar 2001
Buch
Hardcover
272 Seiten
978-0-415-21605-0 (ISBN)
Beschreibung
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range - this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course.
Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including:
stock level management
allocation of outlet space for products
store design
mail order shopping
digital TV shopping.
With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including:
stock level management
allocation of outlet space for products
store design
mail order shopping
digital TV shopping.
With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
Rezensionen / Stimmen
'This text will be of great value to a wide range of retail courses... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This 'must-buy, essential reading', is eminently accessible.' - Journal of Fashion Marketing and ManagementWeitere Details
Sprache
Englisch
Verlagsort
London
Großbritannien
Verlagsgruppe
Taylor & Francis Ltd
Zielgruppe
Für höhere Schule und Studium
Illustrationen
5 s/w Tabellen
5 Tables, black and white
Maße
Höhe: 248 mm
Breite: 174 mm
Gewicht
703 gr
ISBN-13
978-0-415-21605-0 (9780415216050)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Weitere Ausgaben
Nachauflagen
Buch
12/2005
2. Auflage
Routledge
177,78 €
Artikel ist vergriffen; siehe Neuauflage
Andere Ausgaben
Buch
02/2001
1. Auflage
Routledge
63,20 €
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Inhalt
1. An Introduction to Product Management in the Retail Business; Case Studies: Boots the Chemist plc; Holmbridge Post Office; 2. The Decision Makers in Retail Product Management; Case Studies: AMC/AMS AIS; 3. Category Management; 4. Selecting Products; Case Study: Boots the Chemist; 5. Sources of Supply; Case Studies: Marks and Spencer and Dewhirst; Grattans and Reebok; 6. Product Quantity Decisions; Case Study: Benetton QR System; 7. Product Range Management; Exercises; 8. Profitable Product Management; Exercises; 9. Allocating Space to Products; Case Study: Unichem; 10. Visual Merchandising; Case Studies: Morrisons; Vie; 11. Store Design; Case studies: Body shop; Bhs; Levis; Olympic Shop; 12. Product Management in Non-Store Retailing; Case Studies: Grattans Mail Order; Marks and Spencer Home Shopping; 13. International Dimensions to Retail Product Management; 14. Retailing Innovations; Case Studies: Asda; Digital TV Shopping.