"The Focused Business Plan" is a practical and readable guide to evaluating a business from the vantage points of sales/costs/cash and assimilating that information into a clearly defined business strategy. It guides you through the initial stages of why the business plan is essential and who should prepare it, to establishing basic information, concentrating on specific areas of the plan and eventually on who the users are and how the plan should best be presented to them. Model plans are used to illustrate the various stages. This book has been written with managing directors and finance directors of small to medium sized businesses in mind; however it is intended to be useful to anyone involved in business planning.
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Höhe: 246 mm
Breite: 189 mm
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ISBN-13
978-0-566-07286-4 (9780566072864)
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Schweitzer Klassifikation
First steps to planning; the steps of an effective plan; who should prepare the plan; understanding why the business plan document works; contents of the business plan document; describing the company; the target; funding requirements; dealing with risk; devising the plan; the sales and margins plan; the overheads plan; the funding plan; the right type of funding; focusing the plan; risk; handling risk; what the users think; investors; bank managers; lawyers; accountants; examples; the business plans; the City University Business School Plan; DuBoulay Construction limited plan.
