Idea Power

With less money, smaller staffs and stiff competition, today's companies desperatley need fresh, creative ways to use the resources they do have. But is it possible to "create" creativity? "Idea Power" provides a comprehensive, jargon-free guide to encouraging creativity - whether within a small group or throughout an entire company. It's a compendium of concepts, how-to guidelines and reference materials that can be used on any level. Whether the reader needs to design and conduct a creativity training session or to simply use the book's specific idea-generating exercises, "Idea Power" aims to provide answers to creativity needs. The book shows how to: improve creative thinking abilities; generate ideas for new procucts and problem solving; and increase productivity, teamwork and decision making.