European Strategic Alliances

This book demonstrates the necessity of alliance strategies in the future European market, a market that is born from those that are both more open and managed at community level. "European Strategic Alliances" deals with inter-company co-operation, underlining the reasoning behind strategic and operational choices that companies have to make. It also considers how to make these co-operative strategies successful, and asks questions such as: Which measures should be taken in order to ensure the efficiency of alliances?; Which precautions should be taken to ensure the respective partners the protection of their legitimate interests? "European Strategic Alliances" analyzes the steps towards a conceptual framework useful to all those concerned with the organization of business in 1992. Consultants, business managers and specialists in business development strategies should find this an invaluable source in support of strategic alliances.