Focuses on alliances that involve supply chain partners: the customer, supplier, and manufacturer. The author takes a realistic look at how these alliances work, basing the information on actual industry successes and failures. Contents: What is a strategic alliance? What is total cost? Customer view of alliance research/discovery Supplier view of discovery Implementation Maintenance Intergrated alliances Other concerns Case studies.
Sprache
Verlagsort
Zielgruppe
Illustrationen
Illustrations, facsims., forms
ISBN-13
978-0-87814-615-4 (9780878146154)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
What is a strategic alliance?; what is total cost?; customer view of alliance research/discovery; supplier view of discovery; implementation; maintenance; integrated alliances; other concerns; case studies.
