The year 2000 is not just the year after 1999. Millennarianism and its attendant psychological forces of change and insecurity, is already taking hold of our communities and businesses. Just like it did 1000 years ago. Amidst this uncertainty emerges Generation MM - the first generation to live more of their lives in the year 2000 and beyond, than in the 20th century. Generation MM has the education and the information to demand more of our companies - more value, and more values they can trust. To understand this is to have the millennium edge. Here is an optimistic picture of a fruitful society. Key trends are traced in the economy, communications, politics, time, the family, religion, nationalism, cultural diversity and ethics. These currents should direct the strategy and learning of business in the late 1990s.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 215 mm
Breite: 140 mm
ISBN-13
978-1-86448-237-9 (9781864482379)
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Schweitzer Klassifikation
As Chairman of one Australia's leading public relations companies, Noel Turnbull is ideally placed to receive and interpret the attitudes and concerns of customers and markets, and writes fluidly and confidently.
Chairman of Turnbull Fox Phillips, which he co-founded in 1983. Chair National Book Council 1990-94; Chair Visions of Australia; Fellow Pub Rel Inst Aust; Chair 1993 Pria Conference; Chair Rmit Pr advisory committee.
PrefaceAcknowledgements1 Welcome to the millennium2 The millennium edge3 Society in the new millennium4 Political and economic structures in the new millennium5 The knowledge economy6 Communicating with generation MM7 Targeting generation MM8 The culture and organisation of corporation MMPostscript: The hangover after the millennium
