Learning from World Class Companies surveys a wide selection of multi-national corporations including Coca-Cola, American Express, Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt Disney and Daimler Chrysler. Each multinational company is profiled with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities facing it in the coming decade. Accompanying each profile is an article from journals and popular press highlighting a recent issue or problem. The companies and articles have been chosen to give the reader an overview of all of the issues relevant to international business today.
Rezensionen / Stimmen
Airbus Industrie. American Express Company. AT&T Corporation. The Bank of Tokyo-Mitsubishi Ltd (BTM). The Boeing Company Caterpillar Inc. The Coca-Cola Company. Corning Incorporated. Daimler Chrysler. Dentsu Inc. E.I. du Pont de Nemours and Company (DuPont). Eastman Kodak Company (Kodak). General Electric Company (GE). General Motors Corporation (GM). The Gillette Company. International Business Machines Corporation (IBM). The Michelin Group. Minnesota Mining and Manufacturing Company (3M). Mitsui & Co. Ltd. Motorola Inc. Novartis AG. The Proctor & Gamble Company. Royal Dutch/Shell Group. Siemens. AG-Unilever. Wal-Mart Stores Inc. The Walt Disney Company. Xerox Corporation.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 232 mm
Breite: 168 mm
Dicke: 11 mm
Gewicht
ISBN-13
978-1-86152-609-0 (9781861526090)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Professor Rosalie L. Tung, FRSC, is Ming and Stella Wong Professor of International Business at Simon Fraser University, Burnaby, British Columbia, Canada.
Autor*in
Simon Fraser University
Airbus Industrie. American Express Company. AT&T Corporation. The Bank of Tokyo-Mitsubishi Ltd (BTM). The Boeing Company Caterpillar Inc. The Coca-Cola Company. Corning Incorporated. Daimler Chrysler. Dentsu Inc. E.I. du Pont de Nemours and Company (DuPont). Eastman Kodak Company (Kodak). General Electric Company (GE). General Motors Corporation (GM). The Gillette Company. International Business Machines Corporation (IBM). The Michelin Group. Minnesota Mining and Manufacturing Company (3M). Mitsui & Co. Ltd. Motorola Inc. Novartis AG. The Proctor & Gamble Company. Royal Dutch/Shell Group. Siemens. AG-Unilever. Wal-Mart Stores Inc. The Walt Disney Company. Xerox Corporation.
