Get to know the activities, processes and people involved in wholesaling and its crucial role in the wider fashion industry. From working with fashion vendors and trend forecasting companies, to navigating trade shows, and working in different territories, Fashion Wholesaling is the ultimate guide to an often overlooked but rewarding career path.
Clearly illustrated case studies and industry-focused exercises put the journey from apparel factory to retailer into a practical, real-world context for anyone looking for a way into the business of fashion.
Rezensionen / Stimmen
Invaluable in detailing the ins and outs of fashion wholesaling. It combines theory and practice in a thought-provoking way that allows the student to envision their own entry and success in the field! -- Jaye Thompson, Professor & Interim Director of Retail Merchandising, University of Minnesota, USA
Reihe
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 226 mm
Breite: 158 mm
Dicke: 11 mm
Gewicht
ISBN-13
978-1-350-16983-8 (9781350169838)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Linda B. Tucker is Lecturer Emerita at California Polytechnic State University, USA, where she teaches Apparel Wholesale Operations in the Apparel Merchandising & Management Department. She has over 40 years' experience in fashion design, retailing, wholesale apparel selling, sales force management and business consulting.
Autor*in
California Polytechnic University, Pomona, USA
Preface
Introduction
1. The Fashion Wholesale Business
Wholesale Selling as a Career Option
Structural Overview of the Fashion Industry
Types of Wholesale Sales Reps
Vendor-Rep Contracts
Resources, Activities and Further Reading
2. Fashion Vendors and Wholesale Customers
Wholesale Vendors
Fashion Vendors
The Implications of Scale
Brand Goals
Wholesale Customers
Building a Customer Base
Resources, Activities and Further Reading
3. The Wholesale Selling Environment
Different Types of Selling Environments
Fashion Trade Shows
Trend Forecasting Companies
Resources, Activities and Further Reading
4. The Wholesale Fashion Selling Process
Making the Sales Presentation
Sales Territories
Forecasting Sales
After the Order is Written
Resources, Activities and Further Reading
5. Trends in Fashion Wholesale Selling
The Changing Environment for Retailers and Wholesalers
Trends in Fashion Wholesale Selling
Wholesale Internet Selling
Theories of Fashion Market Changes
Resources, Activities and Further Reading
Conclusion
Glossary
Bibliography
