Edward de Bono invented of the concept of Lateral Thinking and spent his life championing the teaching of thinking as a subject in schools, universities and businesses. He courted a global and high profile audience throughout his life, reaching out to all areas of academia, politics, commerce, media and industry. He polarised opinion like marmite. Adored by the advertising industry, misunderstood by the media, mistrusted by academia, the ultimate polymath, he could easily fit into the box of self help guru, philosopher, business writer, but de Bono was all of these things and more, and he spent his life showing people how to think for themselves and why it is imperative to never allow politicians, press or priests to do the thinking for them. He mixed on a social level with the world's most powerful men, whose lack of thinking he challenged on a daily basis, and spent his life - even in his last years - travelling the globe encouraging schools to introduce thinking classes.
With contributions from his friend the late HRH Prince Phillip, Sir Tony Blair with whom he worked on education and the Irish Peace Process, Baroness Helena Kennedy, who uses lateral thinking in her professional career and family friend artist Peter Gabriel amongst others, Sarah Tucker uncovers why lateral thinking was so important in its day and asks if it is still relevant now... and how this famously organised thinker led such a chaotic romantic life and ended up broke.
Rezensionen / Stimmen
"Edward chose the right person at the right time to write his biography." - Josephine de Bono ; "Is thinking something you could do better? Edward de Bono spent his life believing it is and reading the story of his life I see why it was his passion. Such a gripping story." - Baroness Helena Kennedy ; "Ever wondered what is meant by lateral thinking? And how the concept was invented by one man who could easily have spent his lifetime in academia or enjoying a glamorous social scene, but instead spent every waking hour sharing with the world why it is vital everyone learns how to think. Riveting read of a man who led his life in the fast lane and created a way for others to do the same." - Dave Trott, advertising guru. ; "Anyone who wants to think more creatively - and don't we all? - should read this amazing and acutely perceptive biography. She has also shown some of the challenges faced by biographers when the protagonist and their family are still alive.." - Anne Sebba, acclaimed biographer
Sprache
Verlagsort
Maße
Höhe: 210 mm
Breite: 148 mm
ISBN-13
978-1-7393459-0-7 (9781739345907)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Sarah Tucker is an award-winning travel journalist, broadcaster and bestselling author. She teaches yoga in schools and clubs in South West London and Surrey. She's won awards for her writing and broadcasting, and written best-selling novels, produced TV, radio and newspaper reports on her travels around the world, and written novels on events which make an impression on her - not usually a good impression. But she always sees the funny side.
She's presented reports for the BBC Holiday Programme, anchor for ITV day time travel shows and done numerous travel expert slots with bonkers haircuts and bad make-up. She devised, presented and co-produced her own travel series on Jazz FM, with her one-year-old sitting in the corner, who she then proceeded to travel with until he was eighteen. She's reported for Classic FM, co-presented the Share Radio Travel Guide with Simon Rose on Share Radio and is travel editor of the Richmond magazine and Radio Gorgeous. She writes regularly for Om Yoga magazine and Top Sante.