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This is a colourful collection of more than 200 classic advertisements, drawn from the British Library's rich collection of vintage ephemera. It includes colourful, amusing and sometimes bizarre advertising from the late nineteenth and early twentieth centuries. This book reproduces for the first time dozens of adverts that were printed in fashion magazines and newspapers, or appeared as posters and trade cards. It offers a unique pictorial introduction to the history of print culture in Britain, and shows the deep roots of consumerism as well as the surprisingly familiar ways - catchy slogans, strong typography and bright colours - in which advertisers have always fought for our attention.This illustrative sourcebook will inspire and entertain graphic designers, typographers, and anyone with an interest in Victorian and twentieth-century print culture.