Minds can't cope (overcommunication is spreading around the world); minds are lazy (high interest vs low interest subjects); minds are limited (there's only so much space which is why first into the mind is winner); minds hate confusion (complexity is the enemy); minds love simplicity (over-simplification and focus work best); minds are emotional (logic doesn't always win); minds are insecure (most follow the crowd); minds are better than they seem (the ear is a better input device than the eye); minds tend not to forget (the old ideas are easy to bring back because they never leave); business mind games (case studies); political mind games (election case studies); religious mind games (TV religion and other stories); mind game apparatus (TV, PR, radio and other mind-bending tools); mind game costs (money talks and everything else walks); mapping the mind (research should be simple, not complex); perception are reality (truth has no bearing in the mind game).