This new edition reflects experience gained with Internet commerce systems over the last four years. It explains the new technologies that have emerged, including the wide-spread use of XML, the growing use of web services, evolution in content management systems, the importance of integration with other enterprise information systems, and the growth of mobile and wireless systems. The core focus is on how to use the technology to deliver value to customers, and the essential role of system architecture in achieving that goal.
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Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 230 mm
Breite: 184 mm
Dicke: 26 mm
Gewicht
ISBN-13
978-0-201-76035-4 (9780201760354)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
G. Winfield Treese is a principal at Serissa Research, Inc., a consulting company focused on enhancing the security of Internet applications. Previously, he was part of the founding team at Open Market, Inc., an early pioneer in developing applications for Internet commerce.
Lawrence C. Stewart is a principal at Serissa Research, Inc., a consulting company focused on enhancing the security of Internet applications. Previously, he was part of the founding team at Open Market, Inc., an early pioneer in developing applications for Internet commerce.
0201760355AB09112002
Preface.
1. Introduction.
Why the Internet and Why Now?
Strategic Issues.
What Do We Mean by Internet Commerce?
Business Issues in Internet Commerce.
Technology Issues in Internet Commerce.
Who Owns Internet Commerce in an Organization?
Structure of the Book.
Part One The Business of Internet Commerce
2. The Commerce Value Chain.
Introducing the Commerce Value Chain.
Components of the Commerce Value Chain.
Who Is the Customer?
Marketing on the Internet.
Doing Business Internationally.
The Legal Environment.
Summary.
3. Internet Business Strategy.
Commerce and Technology Revolutions.
A Historical Analogy.
The Internet Value Proposition.
Four Strategies.
New Competitive Threats.
New Competitive Opportunities.
Disintermediation and Reintermediation.
Summary.
4. Business Models-Some Case Studies.
Introduction to Business Segments.
Consumer Retail.
Business-to-Business Models.
Information Commerce.
Summary.
5. Conflicting Goals and Requirements.
Goals of the Participants.
The Role of Standards.
Privacy Versus Merchandising.
Summary.
6. Functional Architecture.
What Is Architecture?
Core Architectural Ideas.
Roles.
Components.
Examples of System Architecture.
Summary.
7. Implementation Strategies.
Organizing for Internet Commerce.
Planning the Implementation.
Outsourcing.
Custom Development.
Packaged Applications.
Working with System Integrators.
The Roles of Internet Service Providers.
Project Management.
Staying Up-to-Date.
The Role of Standards.
24/7 Operation.
Security Design.
Multiorganization Operation.
Summary.
Part Two The Technology of Internet Commerce.
8. The Internet and the World Wide Web.
The Technology of the Internet.
Development of the Internet.
Design Principles of the Internet.
Core Network Protocols.
The World Wide Web.
Agents.
Intranets.
Extranets.
Consumer Devices and Network Computers.
The Future of the Internet: Protocol Evolution.
Summary.
9. Building Blocks for Internet Commerce.
Components in an Internet Commerce System.
Content Transport.
Media and Application Integration.
Server Components.
Programming Clients.
Sessions and Cookies.
Object Technology
Application Servers.
Commerce Client Technology.
Delivering Digital Goods.
Summary.
10. System Design.
The Problem of Design.
A Philosophy of Design.
An Architectural Approach.
Security.
Design Principles Versus Technology Fads.
Summary.
11. XML and Web Services.
What Is XML?
Basic XML Standards and Technologies.
XML for Data Exchange
XML for Communications-Web Services.
XML for Applications.
Summary.
12. Creating and Managing Content.
What the Customers See.
Basic Content.
Tools for Creating Content.
Managing Content.
Multimedia Presentation.
Personalization.
Integration with Other Media.
Summary.
13. Cryptography.
Keeping Secrets.
Types of Cryptography.
How to Evaluate Cryptography.
Operational Choices.
One-Time Pads.
Secret-Key (Symmetric) Cryptography.
Public-Key (Asymmetric) Cryptography.
Modes.
Protocols.
Key Management.
Certificates and Certificate Authorities.
Summary.
14. Security.
Concerns About Security.
Why We Worry About Security for Internet Commerce
Thinking About Security.
Security Design.
Analyzing Risk.
Basic Computer Security.
Basic Internet Security.
Client Security Issues.
Server Security Issues.
Achieving Application Security.
Authentication.
Authentication on the Web.
Web Sessions.
Summary.
15. Payment Systems.
The Role of Payment.
A Word About Money.
Real-World Payment Systems.
Smart Cards.
Online Credit Card Payment.
Electronic Cash.
Micropayment.
Peer-to-Peer Payment Systems.
Payment in the Abstract.
Summary.
16. Shopping Carts and Order Management.
Overview.
Shopping Carts.
Managing Shopping Carts.
Purchase Order Information Flow.
Shopping Cart Presentation.
Abandoned Shopping Cart.
Summary.
17. Transaction Processing.
Transactions and Internet Commerce.
Overview of Transaction Processing.
Transaction Processing in Internet Commerce.
Client Software.
Implementing Transaction Processing Systems.
Keeping Business Records.
Audits.
Summary.
18. Integration with Enterprise Applications.
The Details Behind the Scenes.
Enterprise Systems Architecture.
Integration Pitfalls.
Middleware.
Enterprise Resource Planning Systems.
Taxes.
Logistics, Shipping, and Handling.
Inventory Management.
Example: SAP Integration.
Summary.
19. Reliable and Scalable Systems.
Overview.
Enterprise-Class Concepts.
Reliability.
Availability.
High-Availability Systems.
Building Highly Available Systems.
Replication and Scaling.
Backup and Disaster Recovery.
Summary.
20. Mobile and Wireless Systems.
Overview of Mobile and Wireless Technologies.
A Range of Devices.
Wireless LAN Technology.
Security and the Wireless LAN.
The Mobile User Experience.
Outsourcing.
Summary.
Part Three Systems for Internet Commerce.
21. Putting It All Together.
Building Complete Systems.
Federated Commerce System.
System Functionality.
System Architecture.
Transaction Engine.
System Functionality.
Case Study: Business-to-Business System.
Case Study: Business-to-Consumer System.
Case Study: Information Commerce.
Summary.
22. The Future of Internet Commerce.
Trends.
Discontinuities.
Staying Up-to-Date.
Strategic Imperatives.
Resources and Further Reading.
Index. 0201760355T04282003
