Internet Marketing Revealed is a carefully tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first in Google and Yahoo!, vertical portals, effective online advertisement, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide.
Sprache
Verlagsort
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Illustrationen
Maße
Höhe: 224 mm
Breite: 150 mm
Dicke: 28 mm
Gewicht
ISBN-13
978-1-60138-265-8 (9781601382658)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Miguel Angel Todaro is originally from Buenos Aires, Argentina. He has been an advisor to important corporations in marketing, multimedia, and e-commerce projects. He is an expert in software development, with a strong background in graphic design, multimedia programming, and marketing. In 1997, he developed one of the first automotive e-commerce projects on the net for the Italian company, Fiat Auto International Corporation. As a consultant he helped major organizations, such as UNICEF, AIGA, Oracle, and IBM. He also developed experimental multimedia e-learning ventures for different companies in North America, including BP and Methanex Corp.
