After being sent down from university Tony Tighe spent numerous summer seasons working in Benidorm, Spain, in the heady 1970s. But he always returned to work in his family's fruit and veg business in Liverpool. He longed to identify a career that would get him out of the fruit market and into a pinstripe suit. Eventually, following a successful sales position for a north-west based brewery, he was led into the world of Public Relations where he excelled, gained awards aplenty and got to the very top of the industry.
This book chronicles his hilarious life in that industry and how he succeeded despite harbouring the feeling of being an imposter. His success was down to hard work and the creativity he delivered to client PR campaigns coupled with his ability to sell - gleaned from the very market he detested so much.
Sprache
Verlagsort
Verlagsgruppe
The Self-Publishing Partnership Ltd
Illustrationen
Illustrations; Illustrations, color; Plates, unspecified; Plates, color; Halftones, color; Halftones, black and white
Maße
Höhe: 210 mm
Breite: 148 mm
Dicke: 13 mm
ISBN-13
978-1-83952-359-5 (9781839523595)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Failing his university degree in Business Studies did not deter Tony Tighe. He went out to Spain's Costa Blanca and over a four year period in the early 1970s he studied at the 'University of Life'.
Tighe had the security of a family business to teach him all about retailing but he longed to identify a profession which would enable him to wear a pin stripe suit and make his fortune. After entering the brewing industry in the sales arena he eventually ended up as a PR man and after winning a major accolade from the then Institute of Public Relations was even head hunted to be PR Director of Guinness PLC.
He turned down the corporate role with Guinness to start his own PR consultancy utilising his brand and retail PR skills. Within four years he sold his first business to a PLC. He took on a number of non-executive roles in his career and at one time tried to buy his beloved Everton Football Club.
PR consultancy was where he was the happiest and after establishing a small group of marketing consultancies and winning many industry accolades he was made a Fellow of the Chartered Institute of Public Relations in 2009. His book, 'Thirty Years of Bull****!' highlights the highs and lows of his life in Public Relations.
