Managing Innovation?is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes.
The sixth edition of?Managing Innovation?continues to include the popular Innovation in Action sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more.
The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches but it is designed to?encourage and support?tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, todays students will be equipped to bring about the eras next great advances.
Auflage
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 254 mm
Breite: 203 mm
Dicke: 15 mm
Gewicht
ISBN-13
978-1-119-37945-4 (9781119379454)
Schweitzer Klassifikation
About The Authors v
Preface To The Sixth Edition vii
How To Use This Book: Key Features ix
1 Innovation - What It Is and Why It Matters 1
1.1 The Importance of Innovation 1
1.2 Innovation Is Not Just High Technology 3
1.3 It's Not Just Products 6
1.4 Innovation and Entrepreneurship 7
1.5 Strategic Advantage Through Innovation 9
1.6 Old Question, New Context 14
1.7 What Is Innovation? 15
1.8 A Process View of Innovation 19
1.9 Innovation Scopes and Types 20
1.10 Key Aspects of Innovation 26
1.11 Innovation Management 40
Summary 44
Further Reading 44
Case Studies 46
References 46
2 Innovation as a Core Business Process 48
2.1 Different Circumstances, Similar Management 49
2.2 Services and Innovation 50
2.3 Variations on a Theme 55
2.4 A Contingency Model of the Innovation Process 63
2.5 Evolving Models of the Process 64
2.6 Can We Manage Innovation? 67
2.7 Learning to Manage Innovation 70
2.8 What Do We Know About Successful Innovation Management? 73
2.9 Beyond the Steady State 83
Summary 84
Further Reading 84
Case Studies 85
References 85
3 Building the Innovative Organization 89
3.1 Shared Vision, Leadership, and the Will to Innovate 91
3.2 Appropriate Organizational Structure 96
3.3 Key Individuals 100
3.4 High Involvement in Innovation 103
3.5 A Roadmap for the Journey 108
3.6 Effective Team Working 111
3.7 Creative Climate 117
3.8 Boundary-Spanning 131
Summary 134
Further Reading 134
Case Study 135
References 135
4 Developing an Innovation Strategy 139
4.1 "Rationalist" or "Incrementalist" Strategies for Innovation? 140
4.2 Innovation "Leadership" versus "Followership" 147
4.3 The Dynamic Capabilities of Firms 150
4.4 Appropriating the Benefits from Innovation 156
4.5 Exploiting Technological Trajectories 161
4.6 Developing Firm-specific Competencies 164
4.7 Globalization of Innovation 175
4.8 Enabling Strategy Making 180
Summary 184
Further Reading 184
Case Studies 185
References 185
5 Sources of Innovation 190
5.1 Where Do Innovations Come From? 190
5.2 Knowledge Push 191
5.3 Need Pull 193
5.4 Making Processes Better 196
5.5 Crisis-driven Innovation 198
5.6 Whose Needs? The Challenge of Underserved Markets 200
5.7 Emerging Markets 204
5.8 Toward Mass Customization 206
5.9 Users as Innovators 208
5.10 Using the Crowd 210
5.11 Extreme Users 213
5.12 Prototyping 214
5.13 Watching Others - and Learning From Them 215
5.14 Recombinant Innovation 215
5.15 Design-led Innovation 217
5.16 Regulation 219
5.17 Futures and Forecasting 220
5.18 Accidents 220
Summary 222
Further Reading 222
Case Studies 223
References 223
6 Search Strategies for Innovation 226
6.1 The Innovation Opportunity 227
6.2 When to Search 229
6.3 Who Is Involved in Search 230
6.4 Where to Search - The Innovation Treasure Hunt 232
6.5 A Map of Innovation Search Space 235
6.6 How to Search 238
6.7 Absorptive Capacity 241
6.8 Tools and Mechanisms to Enable Search 243
Summary 251
Further Reading 252
Case Studies 252
References 253
7 Innovation Networks 255
7.1 The "Spaghetti" Model of Innovation 256
7.2 Innovation Networks 258
7.3 Networks at the Start-up 266
7.4 Networks on the Inside 267
7.5 Networks on the Outside 268
7.6 Networks into the Unknown 272
7.7 Managing Innovation Networks 275
Summary 278
Further Reading 278
Case Studies 278
References 279
8 Decision Making Under Uncertainty 281
8.1 Meeting the Challenge of Uncertainty 282
8.2 The Funnel of Uncertainty 282
8.3 Decision Making for Incremental Innovation 284
8.4 Building the Business Case 287
8.5 Concept Testing and Engaging Stakeholders 289
8.6 Spreading the Risk 290
8.7 Decision Making at the Edge 291
8.8 Mapping the Selection Space 297
Summary 302
Further Reading 303
Case Studies 303
References 303
9 Making the Innovation Case 306
9.1 Developing the Business Plan 306
9.2 Forecasting Innovation 310
9.3 Estimating the Adoption of Innovations 315
9.4 Assessing Risk, Recognizing Uncertainty 326
9.5 Anticipating the Resources 333
Summary 343
Further Reading 344
Case Studies 344
References 345
10 Creating New Products and Services 347
10.1 Processes for New Product Development 347
10.2 Factors Influencing Product Success or Failure 356
10.3 Influence of Technology and Markets on Commercialization 362
10.4 Differentiating Products 367
10.5 Building Architectural Products 370
10.6 Commercializing Technological Products 376
10.7 Implementing Complex Products 380
10.8 Service Innovation 383
Summary 390
Further Reading 391
Case Studies 391
References 392
11 Exploiting Open Innovation and Collaboration 394
11.1 Joint Ventures and Alliances 394
11.2 Forms of Collaboration 399
11.3 Patterns of Collaboration 402
11.4 Influence of Technology and Organization 404
11.5 Collaborating with Suppliers to Innovate 417
11.6 User-led Innovation 422
11.7 Extreme Users 424
11.8 Benefits and Limits of Open Innovation 428
Summary 431
Further Reading 431
Case Studies 432
References 432
12 Promoting Entrepreneurship and New Ventures 436
12.1 Ventures, Defined 436
12.2 Internal Corporate Venturing 448
12.3 Managing Corporate Ventures 455
12.4 Assessing New Ventures 459
12.5 Spin-outs and New Ventures 469
12.6 University Incubators 471
12.7 Growth and Performance of Innovative Small Firms 479
Summary 487
Further Reading 488
Case Studies 489
References 489
13 Capturing the Business Value of Innovation 493
13.1 Creating Value through Innovation 493
13.2 Innovation and Firm Performance 498
13.3 Exploiting Knowledge and Intellectual Property 502
13.4 Sharing and Distributing Knowledge 508
13.5 Exploiting Intellectual Property 513
13.6 Business Models and Value Capture 521
13.7 Dynamics of Generative Interaction 525
Summary 527
Further Reading 527
Case Studies 528
References 528
14 Capturing Social Value 531
14.1 Building BRICs - The Rise of New Players on the Innovation Stage 531
14.2 Innovation and Social Change 536
14.3 The Challenge of Sustainability-led Innovation 542
14.4 A Framework Model for Sustainability-led Innovation 543
14.5 Responsible Innovation 548
Summary 552
Further Reading 552
Case Studies 553
References 553
15 Capturing Learning from Innovation 554
15.1 What We Have Learned About Managing Innovation 554
15.2 How to Build Dynamic Capability 556
15.3 How to Manage Innovation 557
15.4 The Importance of Failure 559
15.5 Tools to Help Capture Learning 560
15.6 Innovation Auditing 563
15.7 Measuring Innovation Performance 564
15.8 Measuring Innovation Management Capability 565
15.9 Reflections 567
15.10 Developing Innovation Capability 572
15.11 Final Thoughts 574
Summary 575
Further Reading 575
Case Studies 575
References 575
Index 577
