The explosion of Web-based data has created a demand among executives and technologists for methods to identify, gather, analyze, and utilize data that may be of value to corporations and organizations. The emergence of data mining, and the larger field of Web mining, has businesses lost within a confusing maze of mechanisms and strategies for obtaining and managing crucial intelligence.
Web Data Mining and Applications in Business Intelligence and Counter-Terrorism responds by presenting a clear and comprehensive overview of Web mining, with emphasis on CRM and, for the first time, security and counter-terrorism applications. The tools and methods of Web mining are revealed in an easy-to-understand style, emphasizing the importance of practical, hands-on experience in the creation of successful e-business solutions.
The author, a program director for Data and Applications Security at the National Science Foundations, details how both opportunities and dangers on the Web can be identified and managed. Armed with the knowledge contained in this book, businesses can collect and analyze Web-based data to help develop customer relationships, increase sales, and identify existing and potential threats. Organizations can apply these same Web mining techniques to battle the real and present danger of terrorism, demonstrating Web mining's critical role in the intelligence arsenal.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Beruf und Forschung
Academic, Professional, and Professional Practice & Development
Illustrationen
373 s/w Abbildungen, 18 s/w Tabellen
18 Tables, black and white; 373 Illustrations, black and white
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-8493-1460-5 (9780849314605)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Thuraisingham\, Bhavani
Autor*in
The University of Texas at Dallas, USA
Introduction. SUPPORTING TECHNOLOGIES FOR WEB DATA MINING. The World Wide Web and E-Commerce. Data Mining. Core Data Mining Technologies. Web Database Management. Information Retrieval Systems. Information Management Technologies. The Semantic Web. WEB DATA MINING TECHNIQUES, TOOLS, AND TRENDS. Data Mining and the Web. Processes and Techniques for Web Data Mining. Mining the Databases on the Web. Information Retrieval and Web Data Mining. Information Management and Web Data Mining. Semantic Web Mining. Mining Usage Patterns and Structure on the Web. Prototypes, Products, and Standards for Web Data Mining. Some Applications for Web Mining. WEB DATA MINING APPLICATIONS FOR COUNTER-TERRORISM. Some Information on Terrorism, Security Threats, and Protection Measures. Web Data Mining for Counter-Terrorism. Mining the Web Databases for Counter-Terrorism. Information Retrieval and Web Mining for Counter-Terrorism. Information Management and Web Mining for Counter-Terrorism. Semantic Web Mining for Counter-Terrorism. Web Usage and Structure Mining for Counter-Terrorism. National Security, Privacy, Civil Liberties, and Web Mining. Revisiting Security Threats with Respect to Web Mining. E-Commerce, Business Intelligence, and Counter-Terrorism. Summary and Directions. Appendices.
