Organizing Genius is a pathbreaking study of creativity as well as a blueprint for organizing creative people in a commercial context. This book brings together the thinking, research and practice of innovation. The latest research into innovation and creativity is compared with the day-to-day experiences of managing creative people in commerce, R&D, advertising and design. The book:. * Explores the influence of national and corporate culture on styles of creativity. * Considers why some people are more creative than others. * Looks at ways of making creative people more productive. * Shows how to re-organize internal structures and resources for the productive benefit of the whole organization. * Uses case studies of active inventors and researchers. * Includes interviews with managers of creative people from electronics to advertising, from Germany to Silicon Valley.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 229 mm
Breite: 152 mm
Gewicht
ISBN-13
978-0-631-16959-8 (9780631169598)
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Schweitzer Klassifikation
Autor*in
Vorwort
City University Business School, London
List of figures and tables Foreword Preface Acknowledgements Part I - A Voyage of Discovery 1. The Yogi and the Commissar 2. Inventors 3. Creativity for Sale 4. Entrepreneurs 5. The Creative Reservation 6. Creative Organizations Part II - Reaching for an Understanding 7. The Nature of Creation 8. Dimensions of Creativity 9. The Genius of Nations Part III - Searching for the Answers 10. Enhancing Personal Creativity 11. Managing Creativity 12. Corporate Culture and Creative Potential Epilogue.
