This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.
This concise, analytical text is ideal for a one-semester analytical strategy course on a modular degree or diploma program. Using practical examples, the author considers how organizations determine desired strategic outcomes; understand the circumstances and events affecting these outcomes and the means of attaining them; decide upon the actions they intend to take and implement the desired strategies.
Reihe
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 229 mm
Breite: 155 mm
Dicke: 38 mm
Gewicht
ISBN-13
978-1-86152-755-4 (9781861527554)
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Schweitzer Klassifikation
Preface 1. Introducing Strategy 2. Mission and Objectives 3. Measuring Success 4. Culture and Values 5. Environmental Analysis 6. Competitive Analysis 7. Strategic Resources 8. Strategy Creation 9. Strategic Planning and Intended Strategy 10. Emergent Strategy 11. Strategic Alternatives 12. Strategic Decision Making and Choice 13. Strategy Implementation Long Case Study 1: Amazon.com Long Case Study 2: Clarks Shoes Glossary Index
