This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 246 mm
Breite: 189 mm
Gewicht
ISBN-13
978-0-412-37500-2 (9780412375002)
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Schweitzer Klassifikation
Part 1 The strategy process: exploring strategic management; a strategic management framework; strategic leadership and decision making; culture and values. Part 2 Situation assessment: where are we going?; how are we doing?; analyzing competition; what causes a company to fail?. Part 3 Situation analysis: where are our opportunities and threats?; marketing as a strategic resource; operations as a strategic resource; people as a strategic resource; finance as a strategic resource; information as a strategic resource; where is our competitive advantage?. Part 4 Changes in corporate strategy: where to we want to go?; what strategic alternatives are available?; growth strategies - diversification, acquisition and joint venture; recovery and divestment strategies; what constitutes a good choice. Part 5 Strategy implementation: strategy and structure; resource management; managing change; final thoughts.
