Contributing pioneering new research, this innovative book proposes new
ways and directions in which to extend the influential 'business networks
perspective' approach to doing business. While previous research has focused
upon relationships with customers and suppliers, the authors argue that there
is a need to expand the outlook to include other stakeholders. Taking a stand
in a broad management perspective, chapters relate contemporary issues within
industrial and international marketing, product innovation, and information
systems. Challenging existing views and proposing elaborate alternatives; this
volume examines a range of examples that have inspired researchers to extend
the business network. To provide further understanding, Extending the Business Network Approach relates current and new
research to territories, technologies and terms to reveal novel insights, and
to encourage further directions for research.
Auflage
Sprache
Verlagsort
Zielgruppe
Illustrationen
1
18 farbige Abbildungen, 1 s/w Abbildung
XXIII, 381 p. 19 illus., 18 illus. in color.
Maße
Höhe: 216 mm
Breite: 153 mm
Dicke: 27 mm
Gewicht
ISBN-13
978-1-137-53763-8 (9781137537638)
DOI
10.1057/978-1-137-53765-2
Schweitzer Klassifikation
Peter
Thilenius is Professor of Business Studies at Uppsala University,
Sweden. His research interests include business relationships in various fields
of marketing and international business, and his recent projects have focused
upon the impact of information technology on an industrial setting, and the
internationalisation of banks.
Cecilia
Pahlberg is Professor of Business Studies at Uppsala
University, Sweden where she conducts research within international business
and marketing. Her current research focuses on the impact of socio-political
actors on multinationals in emerging markets, competition and cooperation in
business relationships, the development of IB, and the business network
approach as a scientific field.
Virpi
Havila is Professor of Business Studies at Uppsala University,
Sweden. Her research interests include mergers and acquisitions, management of
project ending, and ending/reactivating business-to-business relationships. She
has published in journals that include Industrial
Marketing Management, International Marketing Review, Journal of Management
Studies, and Journal of Strategic
Marketing.
Part I: Introduction.- Part I: Introduction.- Chapter 1: Approaching and extending business networks - An agenda or new research challenges (Peter Thilenius, Cecilia Pahlberg and Virpi Havila).- Chapter 2: The emergence of the business network approach (Lars Engwall, Cecilia Pahlberg and Olle Persson).- Part II: New territories.- Chapter 3: From anonymity to identity: Network transformation in economies and industries in transition from plan to market (Martin Johanson and Jan Johanson).- Chapter 4: Extending the role of consumers: From marketing targets to participant in business networks (Jimmie G. Röndell and David Sörhammar).- Chapter 5: The role of NGOs in business networks: Partnership in innovation (Emilene Leite and Mohammad Latifi).- Chapter 6: Why expatriates' private relations matter (Martin Johanson and Heléne Lundberg).- Chapter 7: The internationalisation of Swedish banks and their business networks: Push versus pull strategies (Pervez Ghauri, Annoch Isa Hadjikhani and Andreas Pajuvirta).- Part III: New technologies.- Chapter 8: Digitalisation and service innovation: The intermediating role of platforms (Per Andersson and Lars-Gunnar Mattsson).- Chapter 9: Innovation through interaction for bathroom suppliers (Helén Anderson, Mike Danilovic, Diana Chernetska and Steinthor Oskarsson).- Chapter 10: Integration of information technology in business relationships: Implications for the extended network (Cecilia Lindh and Peter Ekman).- Chapter 11: Information system providers in business-relationship triads (Cecilia Erixon and Peter Thilenius).- Chapter 12: A search and deliberation framework for understanding consumers' foreign online purchasing (Aswo Safari and Mo Yamin).- Chapter 13: Found in Translation? On the transfer of technological knowledge from science to industry (Anna Bengtson and Susanne Åberg).- Part IV: New terms.- Chapter 14: Strategizing in coopetitive networks (Johanna Dahl, Sören Kock and Eva-Lena Lundgren-Henriksson).- Chapter 15: From business remains to reactivated relationships (Mikael Gidhagen and Virpi Havila).- Chapter 16: Learning by lobbying: The role of networking in banks' interpretation and implementation of accounting standard (Anna-Karin Stockenstrand and Fredrik Nilsson).- Chapter 17: Legitimacy in the business network context (Sabine Gebert-Persson and Enikö Káptalan-Nagy).- Chapter 18: Business Netquakes: Analysing relatedness of events in dynamic business networks (Peter Thilenius, Virpi Havila, Peter Dahlin and Christina Öberg).- Chapter 19: Exploring ethics in business networks: Propositions for future research (Aino Halinen and Päivi Jokela).- Part V: New times.- Chapter 20: 'Tic-toc-tic, Tack': Thoughts on the tempo of business network extension (Amjad Hadjikhani and Peter Thilenius).- Bibliography.-
