This work examines the theory and practice of strategic management in the hospitality industry, incorporating research findings and analyses from both practitioners and academics. The first part describes the strategic planning process. Part two focuses on strategic business systems. Then follows a section concentrating on human aspects by examining human resource issues for the 1990s. Finally, the book looks at strategies for international markets and offers a future perspective on the global hospitality industry.
Reihe
Sprache
Verlagsort
Illustrationen
46 b&w line drawings, index
Maße
Höhe: 244 mm
Breite: 169 mm
ISBN-13
978-0-304-32535-1 (9780304325351)
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Schweitzer Klassifikation
Part 1 Introduction: strategic planning in action - the Trusthouse Forte approach; strategic management - a theoretical overview and its application to the hospitality industry. Part 2 Strategic business systems: critical information needs for achieving strategic goals; productivity and performance measurement and monitoring; quality assurance; the application of retailing strategies to the management of hospitality. Part 3 Managing hospitality services: human resource management - a response to change in the 1990s; consumer strategies for assessing and evaluating hotels; integrated marketing organization for hospitality firms. Part 4 Strategy for international markets: strategic developments for the 1990s - implications for hotel companies; international marketing in the hospitality industry; change in international hotel companies' strategies; the global hospitality industry of the 1990s.
