Digital Aboriginal

The business world is changing quickly. Nothing is certain and to succeed today you need the ability to move rapidly, change directions and not be weighed down by ritualised responses and patterns. This volume seeks to show how you can apply the nomadic lifestyle of primitive civilizations to being successful in a digital world. It discusses how we can learn from the Aborigine's view of the world - they believe that all things are connected, every relationship influences every other relationship, and reality is not fixed, but fluid and continually shaped by the beliefs we have about it. Based on this, the authors reveal how the fast-paced, modern-day business world can respond to this unlimited range of possibilities, and how, if we are to succeed, we have to shift our marketing beliefs and trust our instincts. Based on hundreds of real-life business examples and woven together with survival tactics inherent in nomads, this work aims to strike at the very core of how business is conducted in today's world.