Acknowledgments; Foreword Fariba E Alamdari, Former Vice President Marketing Strategy, Boeing Commercial Airplane, USA. Former Professor of Air Transport Management and Dean of Engineering, Manufacturing and Science, Cranfield University, UK.; Foreword Kimberly J. Becker, President and CEO, San Diego County Regional Airport Authority; Foreword Sir Tim Clark, President, Emirates Airline; Foreword Pradeep Fernandes, Vice President of Strategy, Boeing Commercial Airlines; Foreword Michael Frankenberg, Chief Executive Officer, HaCon, and Head Intermodal Solutions at Siemens Mobility; Foreword Bob Lange, Senior Vice President, Business Analysis and Market Forecast, Airbus; Foreword Joe Leader, Chief Executive Officer, APEX (Airline Passenger Experience Association)/IFSA (International Flight Services Association); Foreword Andres de Leon, Chief Executive Officer, HyperloopTT; Foreword Andrew Lobbenberg, European Aviation Equity Research Analysts, HSBC; Foreword Nicolas Petrovic, Chief Executive Officer, Siemens for France and Belgium; Foreword Sebastien Rigoigne, Co-Founder, Chief Executive & Data Privacy Officer, Predicio; Foreword Timo Schamber, Managing Director, heyworld GmbH, a Subsidiary of Lufthansa Cargo; Foreword Stefan Schulte, Executive Board Chairman of Fraport AG Frankfurt Airport Services Worldwide; Foreword Thomas Wittmann, Managing Director, Lufthansa Systems, GmbH; Chapter 1 Introduction; Background; Two Scenarios; Chapter Outlines; Chapter 2 Managing Conventional and Non-Conventional Scenarios; Scenario 1: Continuous Improvements; Scenario 2: Elastic Supply; Chapter 3 Rebuilding Networks and Operations from Ground Zero; Strategizing for the Continuous Improvement Scenario; Strategizing for the Elastic Supply Scenario; Chapter 4 Plotting Commercial Strategies in a Dynamic Marketplace; Transitioning from Physical Assets to Digital Assets; Developing Customer Management Capabilities; Changing Perspectives for Revenue Management; Rethinking Distribution Systems and Processes; Redeveloping Brand and Loyalty; Chapter 5 Moving Toward an "Informationalized" Business; Transforming Business Models around Digital Assets; Data and Information Technologies; Managing Operations in Real Time; New Forms of Organizational Alignment; Chapter 6 Unlocking New Sources of Value; Adapting to the Two Scenarios by Removing Constraints; Leveraging Insights from Best Business Practices; Chapter 7 Thought Leadership Pieces: Redefining Air Service Development in a Post-COVID World Brian D'Amico, Air Service Program Manager, San Diego International Airport; What can oil and gas, the military, and researchers teach us about weathering these turbulences? Frederic Ducros, Former Chief Transformation Officer, AirAsia, Former Head of Change Management at Cathay Pacific; Profit optimized fleets, successfully designed airliners: the power of digitalized bottom-up projects Karl Echtermeyer, Director Fleet Projects, Deutsche Lufthansa AG; Reinventing Airport Business Models in India Kapil Kaul, CEO and Director, CAPAGlobal and Binit Somaia, Director, CAPAGlobal; Start with the customer Antoine de Kerviler, Vice President, EMEA Field CTO Travel Transportation Hospitality, Salesforce; Demand-Based Scheduling Dietmar Kirchner Senior Policy Advisor and Peter Glade, Chief Commercial Officer, SunExpress; Business Digital Twins: Architectures of the Future Peeter Kivestu, Founder & Principal, Oplytix and Andrew Fu and Ryan Williamson, Co-Founders, Transity; Evolving the Next Distribution Model: Its impact on analytics and data requirements John Lancaster, Founder and Chief Scientist, Lancaster Analytics; Industry strategies for the new normal in air travel Eric Leopold, Former Director, Industry Strategy Airline Capability, IATA; The Hammer & Dance process based on Door-to-Door modelling Benedikt Mandel, Managing Director, MKmetric GmbH and Julian Mandel, Economic Psychologist and Model Developer, MKmetric GmbH; Consolidation and nationalisation on the North Atlantic Keith McMullan and James Halstead, Managing Partners, Aviation Strategy Ltd.; Having your head in the clouds while keeping your feet on the ground Simone van Neerven, Founder, reBel.la and Former Head of Innovation, Vueling, and Jirka Stradal, Founder, TalkAir and Captain, KLM; How Brand Experience Drives Revenue and Loyalty Moe Weisensee, Customer Experience and Digital Marketing, Airbus; About the author; Index
