How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, this book sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong.
How to Write Effective Business English uses real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, checklists to help assess progress and now with a new chapter on how to write effectively for social media, How to Write Effective Business English has been praised by both native and non-native writers of English as an indispensable resource.
Rezensionen / Stimmen
"Assuming an intermediate knowledge of English, How to Write Effective Business English provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know. Focusing on emails, letters, resumes or job applications, How to Write Effective Business English gives readers an easy system for writing clearly, quickly and easily. It will also hold immense practical value to native English speakers who feel that their written business English needs practice. Very highly recommended for community and academic library instructional reference collections." * The Writing/Publishing Shelf, Library Bookwatch, Midwest Book Review *
Reihe
Auflage
Sprache
Verlagsort
Zielgruppe
Für die Erwachsenenbildung
Für den Englisch-Unterricht
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 220 mm
Breite: 140 mm
Dicke: 10 mm
Gewicht
ISBN-13
978-0-7494-7555-0 (9780749475550)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language. She now runs TQI Word Power Skills, a business writing skills consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels. Fiona has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times and Accounting Technician, amongst many others.
Chapter - 01: Why Are You Writing?;
Chapter - 02: Business Writing for Today;
Chapter - 03: Quality Matters;
Chapter - 04: Telling Your Story Through Social Media;
Chapter - 05: Defining Business English;
Chapter - 06: Writing English for Global Business;
Chapter - 07: E-mail and Instant Messaging;
Chapter - 08: Punctuation and Grammar Tips;
Chapter - 09: Writing Tips for Everyday Business;
Chapter - 10: Common Confusions and How to Avoid Them;
Chapter - 11: Letter Writing
