So, you want to be a professional photographer; the field and the importance of a good product; your goals, aspirations and abilities - a self-analysis; small business fundmentals - defining the product, developing your business plan; more groundwork - your studio, pricing your product, administrative structure and computer needs; developing a business identity; establishing your legal business entity; marketing - firing up the marketing plan and opening for business; managing the cash cycle; administering the business; managing your time - the great juggling act; don't let up on marketing!; reality check - plan versus performance; expense control strategies for the going concern; managing growth; employees; your health insurance and retirement plan options; tax obligations and strategies - preparing the tax returns; networking - professional photographers groups and organizations; the part-time photographer; sample forms.
