Case Studies in Australian Business

Case Studies in Australian Business is a unique resource which has been written to provide senior secondary students with an insight into how the key concepts which they are studying are actually implemented by businesses. Guaranteed to bring the syllabus to life, Case Studies in Australian Business offers students 22 in-depth case studies, which focus on companies based in Australia. The case studies have been carefully chosen to ensure that all the key requirements of the syllabus have been comprehensively covered. The case studies chosen represent both small and large companies and all illustrate the way in which Australian firms have responded to the challenges of globalisation, customising and the technological revolution. Each study has also been chosen to enable students to identify the critical success factors in a specific business. Case Studies in Australian Business does far more than simply outline the general principles of management, finance and marketing. As well as providing this information, the case study approach enables students to gain much greater insight into how real businesses actually work. Case studies lift the theory off the page, and by looking closely at certain aspects of one specific business, students gain detailed information which they can then relate to the common characteristics of a much wider group of businesses. Case Studies in Australian Business is packed with original source material provided by the companies featured in this book.