Exam Board: AQA
Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2017
This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning.
- Builds up quantitative skills with 'Maths moment' features and assesses them in the end of chapter activities
- Ensures students have the knowledge of real life businesses so they can apply their theoretical understanding with the 'Business in focus' feature
- Helps students get to grips with the content and tests key skills with activities at the end of every chapter
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Interest Age: From 16 to 19 years
Maße
Höhe: 274 mm
Breite: 212 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-1-4718-3578-0 (9781471835780)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Andrew Gillespie and Malcolm Surridge are both experienced authors and this is the 5th edition of their successful textbook.
Unit 7: Analysing the strategic position of a business
Chapter 1: Mission, corporate objectives and strategy
Chapter 2: Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis
Chapter 3: Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance
Chapter 4: Analysing the external environment to assess opportunities and threats: political and legal change
Chapter 5: Analysing the external environment to assess opportunities and threats: economic change
Chapter 6: Analysing the external environment to assess opportunities and threats: social and technological
Chapter 7: Analysing the external environment to assess opportunities and threats: the competitive environment
Chapter 8: Analysing the strategic options: investment appraisal
Unit 8: Choosing strategic direction
Chapter 9: Strategic direction: which markets to compete in and what products to offer
Chapter 10: Strategic positioning: choosing how to compete
Unit 9: Strategic methods: how to pursue strategies
Chapter 11: Assessing a change in scale
Chapter 12: Assessing innovation
Chapter 13: Assessing internationalisation
Chapter 14: Assessing greater use of digital technology
Unit 10: Managing strategic change
Chapter 15: Managing change
Chapter 16: Managing organisational culture
Chapter 17: Managing strategic implementation
Chapter 18: Problems with strategy and why strategies fail
