Vernon explores management's role in contemporary society addressing the economic, social, political, legal and technological factors that affect businesses. Vernon has two principal objectives: to enhance managers' understanding of the issues raised by interactions between business and legislative environments to help managers develop the framework, tools and procedures that enable them to become responsible corporate citizens. Vernon is designed for upper-level undergraduate and MBA students.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Maße
Höhe: 233 mm
Breite: 167 mm
Dicke: 30 mm
Gewicht
ISBN-13
978-0-256-21765-0 (9780256217650)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Heidi Vernon, Northeastern University
Part 1 Strategic Management of Social Issues Chapter 1 Business and Social Responsiveness Chapter 2 Strategy Formulation Chapter 3 Strategy Implementation Chapter 4 Crisis Management Chapter 5 Ethics Chapter 6 The Origins of Big Business Part 2 Political and Community Responsiveness Chapter 7 Managing the Legal and Political Processes Chapter 8 Regulation Chapter 9 Regulation and Deregulation for the 1960's to the 1990's Chapter 10 Philanthropy and Corporate Giving Part 3 Managing People and Social Issues Chapter 11 Workplace Issues of the 1990's Chapter 12 Equal Employment and Affirmative Action Chapter 13 Unions, Occupational Safety, and Health Part 4 Consumer Welfare Chapter 14 Consumers and Information Chapter 15 Product Use Issues Part 5 The Environment and Multinational Corporations Chapter 16 Environmental Issues Chapter 17 The International Environment Chapter 18 Management's Challenge to the New Millennium
