This is a resource-based view of the firm, incorporating 17 case studies which reflect this emphasis. Case studies new to this edition cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies, and there is a guide to case analysis showing students how to approach case analysis. Also new to this edition is coverage of co-operative strategies, collaborative alliances and competing in "high velocity" market environments. The book includes company website addresses, with details on how to use the Internet and various online services.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Gewicht
ISBN-13
978-0-256-23738-2 (9780256237382)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part 1: the concepts and techniques of strategic management. Part 2 Cases in strategic management: the manager as chief strategy-maker and strategy implementer; crafting strategy in single business companies; crafting strategy in diversified companies; implementing and executing strategy; strategy, ethics and social responsibility.
