Part 1 Concepts and techniques of strategic management: the strategic management process - an overview; the three strategy-making tasks -developing a strategic vision; setting objectives, and crafting a strategy; industry and competitive analysis; evaluating company resources and competitive capabilities; strategy and competitive advantage; matching strategy to a company's situation; strategy and competitive advantage in diversified companies; evaluating the strategies of diversified companies; implementing strategy - building resource capabilities and structuring the organization; implementing strategy - budgets, policies, best practices, support, systems, and rewards; implementing strategy - culture and leadership. Part 2 Cases in strategic management.
