Writing for the Mass Media

Chapter 1. Sit Down and Write
Chapter 2. Basic Tools of Writing
Chapter 3. Style and the Stylebook
Chapter 4. Writing in the Media Environment
Chapter 5. Reporting with Text
Chapter 6. Reporting with Images
Chapter 7. Writing for Print Journalism
Chapter 8. Reporting with Audio and Video
Chapter 9. Writing for Broadcast Journalism
Chapter 10. Writing for Web Journalism
Chapter 11. Writing Advertising Copy
Chapter 12. Writing for Public Relations
Chapter 13. The Writer and the Law
Chapter 14. Getting a job in the Mass Media
Appendix A Copy-Editing Symbols
Appendix B Grammar and Diagnostic Exams
Appendix C Problem Words and Phrases
Appendix D Advertising Copy Sheets
Glossary
Index