A clear and effective introduction to media writing
Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this ninth edition maintains its classic and effective text/workbook format while staying ahead of the curve and preparing students for their future careers.
MyCommunicationLab is an integral part of the Stovall program. MediaShare allows students to post speeches and share them with classmates and instructors. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 275 mm
Breite: 215 mm
Dicke: 20 mm
Gewicht
ISBN-13
978-0-13-386327-7 (9780133863277)
Schweitzer Klassifikation
James Glen Stovall is Edward J. Meeman Distinguished Professor of Journalism at the University of Tennessee. Before coming to Tennessee, he was a visiting professor of mass communication at Emory and Henry College in Emory, Virginia. From 1978 to 2003 he taught journalism at the University of Alabama. He received his Ph.D. from the University of Tennessee and is a former reporter and editor for several newspapers, including the Chicago Tribune. Stovall has more than five years of public relations experience. He is the author of a number of textbooks, including "Web Journalism: Practice and Promise of a New Medium" (2004), "Journalism: Who, What, When, Where, Why and How" (2005) and "Infographics: A Journalist's Guide" (1997), all published by Allyn and Bacon. He is also the author of "Seeing Suffrage: The Washington Suffrage Parade of 1913, Its Pictures and Its Effect on the American Political Landscape," (2013) published by the University of Tennessee Press. His website, www.jprof.com, contains a wide variety of material for teaching journalism. Stovall is also the author of the mystery novel, "Kill the Quarterback."
In This Section:
I) Brief Table of Contents
II) Detailed Table of Contents
I) Brief Table of Contents
Chapter 1. What is Good Writing?
Chapter 2. Basic Tools of Writing
Chapter 3. Style and the Stylebook
Chapter 4. Writing in the Media Environment
Chapter 5. Basic News Writing
Chapter 6. Writing for Print Journalism
Chapter 7. Writing for the Web
Chapter 8. Writing for Broadcast Journalism
Chapter 9. Writing and Images
Chapter 10. Writing Advertising Copy
Chapter 11. Writing for Public Relations
Chapter 12. The Writer and the Law
Chapter 13. Getting a Job in the Mass Media
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II) Detailed Table of Contents
Chapter 1. What is Good Writing?
Basic Techniques
Writing for the Mass Media
The Changing Media Environment
And Finally ...
Points for Consideration and Discussion
Websites
Exercises
Chapter 2. Basic Tools of Writing
Words, Words, Words
Grammar
Sentences
Parts of Speech
Common Grammar Problems
Punctuation
Spelling
Writing with Clarity
Sidebar 2.1: Glossary of Grammar Terms
Sidebar 2.2: Spelling Rules
Points for Consideration and Discussion
Websites
Exercises
Chapter 3. Style and the Stylebook
Accuracy
Clarity
Brevity
Journalistic Conventions
Journalistic Style
Stylebooks
The Associated Press Stylebook
Language Sensitivity
The Changing Language
Sidebar 3.1: Tips on AP Style: Abbreviations
Sidebar 3.2: Tips on AP Style: Capitalization
Sidebar 3.3: Tips on AP Style: Numbers
Sidebar 3.4: Tips on AP Style: Punctuation
Sidebar 3.5: Tips on AP Style: Names and Titles
Sidebar 3.6: Tips on AP Style: Time
Points for Consideration and Discussion
Websites
Exercises
Chapter 4. Writing in the Media Environment
Audience
The News Culture
Accuracy
Verification and Attribution
Information, Not Opinion
Simplicity
Clarity, Coherence and Context
Deadlines
Elements of News
Reporting
Skepticism
Ethical Behavior
Hardware and Software
Conclusion
Sidebar 4.1: Interviewing Tips
Sidebar 4.2: Writing by Example
Points for Consideration and Discussion
Websites
Exercises
Chapter 5. Basic News Writing
The Inverted Pyramid
Developing the Story
Characteristics of News Stories
Headlines
Summaries
News Writing in the Near Future
Points for Consideration and Discussion
Websites
Exercises
Chapter 6. Writing for Print Journalism
Newspapers and Magazines Today
Types of News Stories
Writing Feature Stories
Long-Form and Literary Journalism
Editing and Rewriting
Books
The Challenge of Writing
Points for Consideration and Discussion
Websites
Exercises
Chapter 7. Writing for the Web
Characteristics of the web
Journalism Expanded and Accelerated
News Websites
Blogging (Web Logs)
Social Media
Mobile Journalism
Reporting for the Web
Writing for the Web
The Future
Points for Consideration and Discussion
Websites
Exercises
Chapter 8. Writing for Broadcast Journalism
Sound as a Reporting Tool
Writing to Be Heard
Techniques and Conventions
Story Structure
Writing the Audio/Video News Story
Recording Audio
Writing the Audio/Video News Story
Editing Audio
Ethics of Editing Audio
Television News
Selection of News
Telling the Story with Video
Shooting the Video
Editing Video
Broadcast Copy Preparation
Putting Together a Newscast
The Extended Interview, the Documentary and the Web
Conclusion
Points for Consideration and Discussion
Websites
Exercises
Chapter 9. Writing and Images
Basic Concepts of Photojournalism
The Threes of Photojournalism
Writing Cutlines
A Word About Accuracy
Photojournalism Ethics
The Audio Slideshow
Sidebar 9.1: Seven Steps to the Audio Slide Show
Reporting with Graphics
What a Good Graphic Contains
Building a Chart
Sidebar 9.2: A Primer on Math
Points for Consideration and Discussion
Websites
Exercises
Chapter 10. Writing Advertising Copy
A Love-Hate Relationship
The Field of Advertising
Beginning the Process: Needs and Appeals
The Product
The Audience
The Advertising Situation
Copy Platforms
Writing the Ad
Elements of a Print Ad
Writing Advertising for Broadcast
The Tools of Broadcast Advertising
Commercial Formats
Storyboards
Online ?Advertising
Other Media
Conclusion
Points for Consideration and Discussion
Websites
Exercises
Chapter 11. Writing for Public Relations
The Public Relations Process
An Organization's "Publics"
The Work of the PR Practitioner
Characteristics of the PR Practitioner
Writing News Releases
Video News Releases
Letters
Emails
Company Publications
Websites and an Organization's Online Presence
Oral Presentations
Conclusion
Sidebar 12.1: A News Release Checklist
Points for Consideration and Discussion
Web Sites
Exercises
Chapter 12. The Writer and the Law
by Matthew Bunker??
The First Amendment
Defamation
The Plaintiff's Case
Affirmative Defenses
Privacy
Copyright and Trademarks
Advertising
Broadcast Regulation
Conclusion
Further Reading
Websites
Chapter 13. Getting a Job in the Mass Media
Personal Attributes
Building An Audience
Social Networks
Get Started
Sidebar 13.1 Join Up
Points for Consideration and Discussion
Websites
Appendix A Copy-Editing Symbols
Appendix B Grammar and Diagnostic Exams
Appendix C Problem Words and Phrases
Appendix D Advertising Copy Sheets
Glossary
Index
