"Extremely valuable for any company doing business in China. Thoroughly sets out the context and practical approach that every executive needs to know."
Edward Radcliffe, Partner, Vermilion Partners, Shanghai
"an excellent and complete book and a must read for everybody involved in China"
Rob Westerhof, former CEO Philips China
"A compact work loaded with hands-on, actionable advice taking much of the mystery out of China.." Tomas Casas Klett, entrepreneur in China and lecturer at the University of St. Gallen, Switzerland.
SHOULD YOU BE DOING BUSINESS IN CHINA?
This is a question many businesses are asking, but not one with a simple answer. On the one hand, the opportunities are great; on the other, the complexities are many and China is changing so rapidly it can be difficult to keep up. This insightful, knowledgeable and clear-headed book by China expert Jonathan Story helps you tackle this question from a well-informed perspective. It shows you how to think clearly about the implications of doing business in China, and how to maximise your chances of success if you do decide to go for it.
UNCOVER THE ANSWERS TO ALL YOUR QUESTIONS ABOUT DOING BUSINESS IN CHINA
China Uncovered shows you:
How to ensure your strategy reflects the pace of change, the unusual risks of operating in China and the business realities of this uncertain market
Why government relations must be a core part of your business - and how to make your relationships with officials productive and beneficial
How to select the best way for your company to start business operations in China
How to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authorities
How to understand the cultural differences you will face so you can get the all-important 'people issues' right
How to develop a dual sales strategy - domestic and export - so your operation is not totally reliant on a new and unpredictable market
How to use your brand to keep ahead of your competitors
How to think about the importance of China to your organisation as a whole
Rezensionen / Stimmen
While there are many excellent books on business in China, frequently the emphasis is on what can go wrong and how to avoid problems, few penetrate the issues incisively and offer a masterful fixes. This is a MUST-READ for anyone contemplating doing business in China or already doing business there. Easy to read, well-written and wide in scope, this is a very useful volume for any business library. Having this book is like having ten China business gurus on your board.
Tan Yinglan, Author, The Way Of The VC - Top Venture Capitalists On Your Board
"Reading the "Thanks" list in the Foreword to Jonathan Story's superb coverage of what it takes to do business in China, tells you a lot about the book. The list reads like a "who is who" of global companies and their chairmen, CEO's, general managers and senior executives operating in China.
Diving into the book itself is about as close to living the real thing as you can get, and the experience of the author and his sources will be of invaluable help to those already on the ground there, as well as these planning to do so.
Readers not only learn what to expect, and what to do (and not to do), but even more importantly they will come away from reading the book with a much deeper understanding of why things are evolving as they are. Buy it. Read it. Learn from it. Enjoy it. It will be one of the best investments in China that you can make."
Derek Abell
Reihe
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 229 mm
Breite: 152 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-0-273-70827-8 (9780273708278)
Schweitzer Klassifikation
Jonathan Story is Emeritus Professor of International Political Economy at INSEAD, and holds the Marusi Chair of Global Business at The Lally School of Management, Rensselaer Institute. Prior to joining INSEAD in 1974, he worked in Brussels and Washington, where he obtained his PhD from Johns Hopkins School of Advanced International Studies.
His latest book is China Uncovered: What you need to know to do business in China, forthcoming from Pearson Education. He is currently working on a new book, China in the World. His previous books include "China: The Race to Market"(FT/Pearson, 2003), The Frontiers of Fortune, (Pitman, 1999), which is about corporate strategy in the world economy; and The Political Economy of Financial Integration in Europe : The Battle of the Systems,(MIT Press, 1998) on monetary union and financial markets in the EU, and co-authored with Ingo Walter of NYU. These three books deal with the transformation of Europe, China and the world, and whatthat spells for business. Besides authoring books, he has contributed numerous chapters in books and articles in professional journals. He is a regular contributor to newspapers.
At the INSEAD campus, he has taught European and world politics, markets, and business in the various MBA, PhD programs. He has taught on INSEAD's flagship Advanced Management Programme for the last three decades, as well as on other Executive Development and Company Specific courses. Jonathan Story works with governments, international organisations and multinational corporations.
He is married with four children.Besides English, he is fluent in French, German, Spanish, Italian, reads Portuguese and is learning Russian, and also Chinese. He has a bass voice, and sings professionally.
Contents:
Chapter 1: Transformation: why operating in China is 30% plan, 70% trial and error
Chapter 2: The organisation: a work in progress
Chapter 3: Government relations
Chapter 4: China choices: business structure and location
Chapter 5: The people problem
Chapter 6: Climbing the ladder in the right order - setting up operations
Chapter 7: Understanding and supplying the China market
Chapter 8: Promoting the brand
Chapter 9: Choosing China
