WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2025
A FINANCIAL TIMES must-read business book of the month.
A NEXT BIG IDEA CLUB must read book for September.
'If you can't concentrate, need inspiration or are just mentally fatigued, Dr Mithu Storoni is on hand to help . . . a scientist's guide to smarter, healthier living.' - The Sunday Times
Optimise your life using science-backed advice and discover how to get your brain working at peak efficiency.
We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges could optimise how we focus, create and process information even more effectively, to take mental performance to new heights?
Today, most office workers are expected to operate with industrial-era efficiency. Yet the work that matters most in our technology-dominated workplace - generating brilliant ideas, solving complex problems and learning - can't be manufactured like outputs on an assembly line. Instead, we need a new, HYPEREFFICIENT way of working: rather than imposing the rhythms of work on our brains, Dr. Mithu Storoni proposes we impose the rhythm of our brains on our work.
Storoni explains that our brains function like a car's engine, with multiple gears that put our brains in optimal mode for different mental challenges. Drawing on the latest research, she shows us how to seamlessly shift our brains into the best gear for the tasks we need to be doing, so we can perform at our best throughout the day, every day.
Rezensionen / Stimmen
Read this book! Mithu Storoni's unique strategy doesn't just preserve brain health and longevity, it promises to escalate mental performance to new heights and improve the way we work. * Dan Buettner, National Geographic Fellow and #1 New York Times Bestselling author of the Blue Zones * Hyperefficient is one of the smartest 'smart thinking' books that I have read. Mithu Storoni's description of the brain's 'gears' provides an exceptionally elegant metaphor of the mind's workings, and powerfully explains how we respond to the pressures of the Information Age. It is beautifully written and packed with practical advice that should transform the ways we work-and rest. Whatever challenges you are facing, this book will help you to thrive. * David Robson, author of The Expectation Effect * Hyperefficient offers a new approach to organizing your work-one that is designed for your human mind and body. Storoni teaches you how to find your flow and slow down so that you can get far. In a fast-moving world, Hyperefficient is a reminder that with self-awareness and a few environmental modifications, we can all be better at achieving our life goals. Such a fun and useful read! * Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business and author of Get it Done: Surprising Lessons from the Science of Motivation * This is a very important and inspiring exploration and explanation of the mind, performance and our potential as human beings. This book holds the power to make a serious difference. * Jonny Wilkinson CBE, Rugby World Cup Champion * Whether caught in the eye of a thunderous storm or in the lethargic slip stream of anxiety, Mithu Storoni has advice for you. Know where you want to arrive, settle on the right pace and connect your mind and body. * Dame Sandra Dawson, Professor Emerita, University of Cambridge * Offers strategies that make sustaining attention easier, helping you shut out distractions, and concentrate on high-level work. * Nir Eyal, author of Indistractable *
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Maße
Höhe: 230 mm
Breite: 150 mm
Dicke: 22 mm
Gewicht
ISBN-13
978-1-3997-1602-4 (9781399716024)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Dr Mithu Storoni is a University of Cambridge-trained physician, neuroscience researcher and ophthalmic surgeon. She advises multinational corporations on mental performance and stress management.
