This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.
Rezensionen / Stimmen
'Like a video cheats book for people in creative design' - Blow Back
Sprache
Verlagsort
Illustrationen
With over 500 colour illustrations
Maße
Höhe: 287 mm
Breite: 245 mm
ISBN-13
978-0-500-51340-8 (9780500513408)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance
copywriter and designer.
1. Figure and Ground * 2. Two and Three Dimensions * 3. Foreground and Background * 4. Big and Small * 5. Compositions * 6. Setting Up a Scene * 7. Seeing in Context * 8. Outlines * 9. Words and Pictures 10. On the Spot * 11. From Eyes to Brain * 12. Index
