Cambridge International AS and A Level Business Studies Revision Guide has been designed to help students prepare for Cambridge International AS and A Level Business Studies (9707) examinations. Written in an easy-to-follow style, the book helps in reinforcing students' understanding and provides guidance on revision.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Produkt-Hinweis
Illustrationen
Worked examples or Exercises
Maße
Höhe: 273 mm
Breite: 208 mm
Dicke: 10 mm
Gewicht
ISBN-13
978-1-107-60477-3 (9781107604773)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. Economic influences on business activity; 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; 14. What is marketing?; 15. Market research; 16. Marketing mix - product and price; 17. Marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilisation; 24. Lean production and quality management; 25. Project management; 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Past examination papers; Index.
