Presents over 100 principles underscoring the basics of sports promotions, fund-raising and marketing, and includes numerous real-world examples of the various principles to provide realistic applications.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Gewicht
ISBN-13
978-0-697-17196-2 (9780697171962)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
