Advanced technology has produced a paradoxical situation in the graphic arts: more and more people are becoming involved in graphic arts endeavours, while fewer understand the sophisticated technology available to them. This book attempts to remedy this situation. Among the subjects covered are: artist's materials; editorial symbols; type styles and design; copyfitting, layout and pasteup; art preparation; proofing and make-up; typesetting and photo-composition; film and platemaking; printing methods; mechanical and four-colour process printing; inks; papers and papermaking; trimming, folding, collating and gathering; case, perfect and mechanical binding; and computer-assisted design.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Editions-Typ
Illustrationen
illustrations, bibliography
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-0-8306-2530-7 (9780830625307)
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Schweitzer Klassifikation