British Car Advertising of the 1960s

Table of Contents



Acknowledgments

Preface

Introduction



Part One-Family Marques: Engines of an Industry

1. Austin: "You invest in an Austin"

2. Ford: "Made with care by Ford of Britain"

3. Hillman: "A better buy because it's better built!"

4. Morris: "People feel strong about Morris"

5. Reliant: "Make your family self-reliant"

6. Singer: "Motoring's most elegant experience"

7. Standard: "There's a real V.I.P. car"

8. Vauxhall: "Everyone drives better in a Vauxhall"



Part Two-Luxury and Sporting Marques: Aspiration and Escape

9. The "Bond Bombshell" and Other Specialists

10. Aston Martin and Lagonda: "Body beautiful (with a nature to match)"

11. Bentley: "Take a Bentley into partnership"

12. Daimler: "Prestige motoring in the modern manner"

13. Humber: "Luxury with a capital H"

14. Jaguar: "Grace...Space...Pace"

15. Jensen: "Pianissimo power"

16. MG: "Safety Fast!"

17. Riley: "Riley for Magnificent Motoring"

18. Rolls-Royce: "The Best Car in the World"

19. Rover: "One of the world's best engineered cars"

20. (Reliant) Scimitar: "Join the GTE set!"

21. Sunbeam: "For people with a ZEST for living"

22. Triumph: "Triumph put in what the others leave out"

23. Vanden Plas: "Prestige without ostentation"

24. Wolseley: "Buy wisely-buy Wolseley"



Part Three-Imported Marques: Britain Embraces the World

25. Volkswagen, Renault and Citroen: Special Cases

26. Alfa Romeo to Wartburg: Importers Spread Their Wings



Conclusion



Appendices

1. Year Letter Suffixes of Car Number (License) Plates

2. United Kingdom Purchase Tax Rates for Four-Wheeled Passenger Cars

3. The Value of the Pound 1958-1970 (2001)

4. The Value of the U.S. Dollar Against the Pound: Exchange Rates (1958-1970)

5. UK Car Production, Registrations, Exports and Imports (1958-1970)

6. Imports of Cars from Selected Countries (1958-1973)

7. Exports of Cars to Selected Markets (1958-1970)

8. Leading Automotive Advertisers (January-May 1968)

9. Division of Advertising Expenditure by Media Category (January-May 1968)

10. Car Manufacturers' and Importers' Advertising Agencies (1958-1970)

11. Contemporary Estimates of Advertising Expenditures by Marque and Model

12. Ages and Incomes of Owners of New Fords (1963)



Notes

Bibliography

Index