The cutting edge management strategies and best-kept secrets taught at Harvard Business School's advanced Management program. Founded during World War Two, Harvard Business School's Advanced Management Program (AMP) is an exhausting 10-week boot camp (six days a week, fourteen hours a day) that teaches an elite group of business executives how to thrive in the highly combative and competitive global marketplace. The course costs US $38,000 (plus taxes)!! This book ushers readers into the inner sanctum of the AMP where they will learn crucial lessons, including: Creating a sustainable competitive advantage anaging for a world of changes yet to come stablishing enduring brand and corporate positioning egotiating global transactions For the first time, these closely guarded secrets are available to a wider audience.
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Höhe: 198 mm
Breite: 129 mm
Dicke: 13 mm
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978-1-86197-620-8 (9781861976208)
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Schweitzer Klassifikation
Mark Stevens is President of Mark Stevens & Company Inc. His company provides high level marketing strategies for such leaders as American Express, Charles Schwab and IBM. His business column is nationally syndicated in the US and he has appeared frequently on television there, including CNN Business Report and CNBC. He lives in New York.
