"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA
"This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA
Understand the retail environment in the Americas, Europe, and Asia.
You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images.
-New case studies in each chapter
-Updated data and new maps
-More emphasis on Brazil, Russia, India, and China
STUDIO
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of terms and definitions
Rezensionen / Stimmen
I absolutely love International Retailing by Sternquist. I have used her editions throughout my college career. It is easy to prepare lectures, it's very informative, and students are engaged in the text with its layout structure. It is one of the best texts about International Retailing for students. -- Alyssa Adomaitis, CUNY New York City College of Technology, USA The book we need to teach international retailing! -- Robert Lupton, Central Washington University, USA Good overview of the retail internationalization process, countries best suited for internationalization, and a realistic view of successes and failures as shown in the case studies which accompany each chapter. -- Diane Ellis, Meredith College, USA This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides a detailed discussion (full chapters) on retailing in specified geographic regions/countries. -- Rayecarol Cavender, University of Kentucky, USA
Auflage
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 252 mm
Breite: 202 mm
Dicke: 22 mm
Gewicht
ISBN-13
978-1-5013-2375-1 (9781501323751)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Brenda Sternquist is a Professor of International Marketing in the Broad College of Business at Michigan State University, USA.
Elizabeth Goldsmith is a Professor in the Department of Retail, Merchandising and Product Development, College of Human Sciences at Florida State University, USA.
Autor*in
Michigan State University, USA
Florida State University, USA
Preface
Part I Overview
1. Internationalization of Retailing
2. Strategic Retail Expansion
3. Location Factors
4. Culture and Consumer Behavior
5. Developing and Emerging Countries
6. Licensing, Franchising, and Strategic Alliances
7. Multinational Markets
Part II Retailing in the America
8. The United States
9. Canada, Mexico, Central America and the Caribbean
10. South America
Part III Retailing in Europe, Asia, Africa, Australia and the Middle East
11. Europe and Russia
12. The Middle East and Africa
13. Asia, Australia, and Oceania
Part IV The Future of International Retailing
14. Prognosis for the Future
Glossary
Bibliography
Index
