"Do you speak sustainability?" gibt einen Überblick über die Hintergründe, Trends und Konzepte von Nachhaltigkeit in der Praxis. Das Buch verbindet strategische Orientierung mit praktischen Anleitungen. Es bietet Inspiration und unterstützt Menschen auf ihrer Nachhaltigkeits-Reise. Ein ausführliches Kapitel beleuchtet die persönliche Rolle der Konsumenten. Das Buch ist primär eine Navigationshilfe für Entscheidungsträger sowie eine Wissensquelle für alle an Nachhaltigkeit Interessierten. Es enthält über 100 wertvolle Lese- und Video-Tips zum Vertiefen.
All you need to know about sustainability and how to transform the setting you are in.
"Do you speak sustainability?" gives an overview of the context, trends and concepts of sustainability. Challenges and dynamics that can be found in different industries are highlighted. The book combines specific tools with strategic guidance and offers inspiration and empowerment to those on the sustainability journey - which always has its own personal trajectory. It addresses questions that can arise along the way, such as:
- How does sustainability translate into business?
- How can implementation be triggered?
- How should sustainable innovation, purpose and new work be addressed?
- How do we prevent greenwashing?
- How can I become an authentic leader in sustainability?
"Do you speak sustainability" is primarily a navigator for executives and sustainability managers and a source of knowledge for all those interested in how sustainability transforms business. A special chapter is dedicated to the personal journey as a consumer.
With over 100 valuable reading and video tips!
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
Für höhere Schule und Studium
Für die Erwachsenenbildung
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 24.5 cm
Breite: 17.3 cm
Gewicht
ISBN-13
978-3-9822766-8-7 (9783982276687)
Schweitzer Klassifikation
Autor*in
Anke Steinbach is an economist with an MBA in Sustainability Management. For almost 20 years she has been working in the field of sustainability. As a consultant, she has navigated numerous companies from a broad range of industries in sustainability strategy and communication. Over several years, she was teaching at university on corporate responsibility and sustainable entrepreneurship. Her holistic approach and experience in sustainable business development combine with her passion for getting things done.
INVITATION - Page 3
HOW TO USE THIS BOOK - Page 6
CHAPTER OVERVIEW - Page 9
1. BUSINESS IN THE 21ST CENTURY - Page 16
2. WHAT IT'S ALL ABOUT - Page 42
3. UNDERSTANDING DRIVERS - Page 72
4. MANAGING SUSTAINABILITY - Page 102
5. AVOIDING GREENWASHING - Page 142
6. IDEAS AND INNOVATION - Page 176
7. THE PEOPLE FACTOR - Page 206
8. CONTRIBUTING TO SOCIETY - Page 232
9. REVISING GLOBAL DYNAMICS - Page 266
10. ABOUT YOU AND ME - Page 300
HOW TO GO ON - Page 346
EPILOGUE - Page 348
HOW TO GET IN TOUCH - Page 352
REFERENCES - Page 354
IMPRINT - Page 370