Understanding Industry

This is a resource for 16-19 year-old students on a variety of courses, including A Level Business Studies and Advanced Business GNVQ. The text can also be used to support sixth form general studies and business/education programmes. Offering a contemporary view of industry and commerce, this book develops students' understanding of how companies operate and contribute to the economy. It examines every key business function: marketing, design, production, personnel, finance and management, with a final chapter on small business. Key features include: case studies in each chapter which focus on businesses such as Virgin, Marks and Spencer, Mitsubishi, Levis and The Body Shop; activities and discussion points to develop students' knowledge and understanding; the consideration of major issues in real business contexts.