Strategic Management is the first text to integrate strategic management with the themes of total quality strategy/management and global competition. International competition is viewed as the force offering customer choices and therefore driving TQM. Suitable for all strategy courses, this book is designed for lecturers and students throughout the world who understand the pervasive impact of international competition on the practice of strategic management. Examples, cases, data and references about organizations in Europe, North and South America, Asia, Australia and Africa can be found throughout the text.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 234 mm
Breite: 189 mm
Gewicht
ISBN-13
978-1-55786-650-9 (9781557866509)
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Schweitzer Klassifikation
Preface. Acknowledgments. Maps. 1. Strategic Management Decisions for Total Quality and Global Competition.2. The Environment and the Strategic Plan.Appendix to Chapter 2 - Case Analysis Guide.3. International Strategic Decisions.4. Business Ethics and Corporate Social Responsibility.5. Corporate Strategy.6. Business Level Strategy: Competitive Strategy.7. Business Level Strategy: Total Quality and Customer Value Strategy.8. Functional Strategy.9. Strategy Implementation: Structure and Teams.10. Strategy Implementation: Culture and Behavior.11. Evaluation, Control and Process Improvement. Index.
