Part I: Studying "Theory" - Doing "Research 1
1 Integrating Theory and Research: Starting With Questions
Don W. Stacks & Michael B. Salwen
2 Thinking About Theory
Steven H. Chaffee
3 Thinking Quantitatively
Michael J. Beatty
4 Thinking Qualitatively: Hermeneutics in Science
James A. Anderson
Part II: Mass Communication Approaches and Concerns
5 Mass Communication Theory and Research: Concepts and Models
Bradley S. Greenberg & Michael B. Salwen
6 Media Gatekeeping
Pamela J. Shoemaker & Tim P. Vos
7 The Agenda-Setting Role of the News Media
Sebastian Valenzuela & Maxwell McCombs
8 Cultivation Analysis: Research and Practice
Nancy Signorielli & Michael Morgan
9 Theories and Methods in Knowledge Gap Research
Cecilie Gaziano & Emanuel Gaziano
10 Uses and Gratifications
Zizi Papacharissi
11 Spiral of Silence: Communication and Public Opinion as Social Control
Charles T. Salmon & Carroll J. Glynn
12 International Communication
Robert L. Stevenson
13 Violence and Sex in the Media
Jennings Bryant & R. Glenn Cummins
14 Social Science Theories of Traditional and Internet Advertising
Shelly Rogers & Esther Thorson
Part III: Human Communication Approaches and Concerns
15 Human Communication Theory and Research: Traditions and Models
Virginia P. Richmond & James C. McCroskey
16 The Rhetorical Perspective: Doing, Being, Seeing, and Beyond
J. David Cisneros, Kristen L. McCauliff, & Vanessa B. Beasely
17 Persuasion
Michael D. Miller & Timothy R. Levene
18 Interpersonal Communication
Charles R. Berger
19 Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture
Mark Hickson, III, Jean Bodon, & Theresa Bodon
20 Intercultural Communication
Thomas M. Steinfatt & Diane M. Millette
21 Intrapersonal Communication and Imagined Interaction
James M. Honeycutt, Khaled A. Nasser, Christopher M. Mapp, & Joyceia M. Banner
22 Nonverbal Communication
Amy S. Ebesu Hubbard & Judee K. Burgoon
23 Small Group Communication
Joseph A. Bonito, Gwen M. Wittenbaum, & Randy Y. Hirokawa
24 Watch Your Neighbor Watching You: Applying Concertive Control in Changing
Organizational Climates
Philip K. Tompkins, Yvonne J. Montoya, & Carey B. Candrian
Part IV: Integrated Approaches to Communication
25 Internet Communication
Marcus Messner & Bruce Garrison
26 Organizational Legitimacy: Lessons Learned from Financial Scandals
Marcia Watson DiStaso & Terri A. Scandura
27 Diffusion of Innovations
Everett M. Rogers, Arvind Singhal, & Margaret M. Quinlan
28 Credibility
Charles C. Self
29 Political Communication
Lynda Lee Kaid
30 Public Relations and Integrated Communications
Doug Newsom
31 Health Communication
Charles Atkin & Kami Silk
32 Feminist Theory and Research
Katharine Sarikakis, Ramona R. Rush, Autumn Grubb, & Christina Lane
33 Communication Ethics
Donald K. Wright
Part V: Future of Theory and Research
34 Communication Theory and Research: The Quest for Increased Credibility
in the Social Sciences
Tony Atwater
35 The Future of Communication Theory and Research
Harmut B. Mokros & Gustav W. Friedrich
About the Authors
