This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion and what methods are used by fashion forecasters to determine consumer behavior.
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 235 mm
Breite: 187 mm
Dicke: 26 mm
Gewicht
ISBN-13
978-1-56367-014-5 (9781563670145)
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Schweitzer Klassifikation
Leslie Davis Burns is Chair of the Design and Human Environment Department at Oregon State University. She is a fellow of the International Textile and Apparel Association and has received numerous honours, including the D. Curtis Mumford Faculty Service Award. She has also co-authored Changing Appearances: Understanding Dress in Contemporary Society and has had many works published in the Clothing and Textiles Research Journal.
CONTENTS * Perspectives on the Nature of Fashion * The Birth and Evolution of New Fashions * A Theory of the Fashion Process * Fashion Life Cycles * Fashion Leadership * Social Process of Fashion Diffusion * The Mass Diffusion and Termination of Fashion Trends * Fashion Adopting and the Individual * Symbolic Dimension of Fashion * Fashion Communication Channels * Consumer Decision-Making Process * Forecasting Future Trends TEXT FEATURES Instructor's Guide includes objectives, outlines, key terms/concepts, in-class activities and exam questions fro each chapter. It also offers guidelines for projects and papers
